A Good Website Is...

• Made of modern, standards-compliant xhtml and css
• Cross-browser compatible w.r.t. functionality and appearance
• Easily usable by human people
  • Sensible navigation, top and bottom of pages
  • Accessible by people with disabilities
  • Reasonable client machine requirements
• Easily usable by robot people (that represent human people)
  • Lean and meaningful markup
  • Good use of keywords and phrases
  • Well-formed and meaningful titles
  • Well-formed and meaningful headings
  • URL structure that is crawl-able
  • XML sitemap for difficult or large sites

Web Tactics for Business Strategy...